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Press Release - Cloth Diaper News

Kelly Wels of Kelly's Closet, Inc., Presented with Congressional Award

August 18th, 2008

WATERFORD, Maine, August 6, 2008 - Maine businesswoman and entrepreneur, Kelly Wels of Kelly's Closet, Inc., was awarded a Congressional Award from Senator Olympia Snowe, Ranking Member of the Senate Committee on Small Business and Entrepreneurship.

In the "Congressional Senate Record" dated March 6, 2008, Snowe recognized Kelly's Closet, a leading online cloth diapering boutique, as "a woman-owned small business that has helped reinvent a traditional product in a new and environmentally friendly way."

"Helping parents understand how cloth diapering has changed and ensuring that they make an educated choice when it comes to how to diaper their precious babies is one of my top priorities," says Wels, who owns several specialized cloth diapering boutiques such as,, and "I am truly honored that Senator Snowe is actively recognizing the important contributions local entrepreneurs are making and that she is working hard to give these businesses the exposure they need to thrive in today's competitive marketplace."

Diane Jackson, a representative from Senator Snowe's office, formally presented Wels with a Congressional Award on behalf of Senator Snowe on July 25, 2008 at Wels' Waterford offices.

Senator Snowe continues in her Congressional Record presentation, "When Kelly Wels founded Kelly's Closet in 2001, there were few options for parents looking for cost-effective, sanitary, and environmentally friendly diapers for their children. Like any good enterprising businesswoman, Ms. Wels identified this underserved market and then moved to supply the demand.

"Maine is a State known for its innovators and entrepreneurs, and Kelly Wels is a member of that proud group. Her perseverance, tenacity, and business acumen are a testament to what a small business can accomplish. In eight years, Ms. Wels has helped transform the way parents purchase diapers and has expanded their possibilities to a great degree. I wish Kelly Wels and all the employees of Kelly's Closet continued success as they grow, innovate, and expand their business."

About Kelly's Closet, Inc.
Kelly's Closet, Inc., is the online purveyor of four online specialty baby boutiques and diaper shops, including,,, and offers one of the Web's largest selections of cloth diapers and accessories. offers an exclusive collection of Mother of Eden products and accessories, including the patented FuzziBunz® diaper system. offers the Web's premier selection of one-size cloth diaper brands. offers deep diaper discounts on various cloth diaper brands. Kelly's Closet Inc., has been a trusted name in cloth diapering, having served more than 24,000 customers since opening its first store,, in 2001.

About the Committee on Small Business & Entrepreneurship
The Committee on Small Business & Entrepreneurship considers proposed legislation, messages, petitions, memorials, and other matters relating to the Small Business Administration. Senator Snowe is ranking member of the Committee.

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